Can retired footballers seem in playing adverts? (ASA Rulings v Paddy Energy & SkyBet)


Additional to our earlier article1, which commented on the current Promoting Requirements Authority (“ASA”) ruling towards a Ladbrokes advert that featured present Premier League footballers Philippe Coutinho, Jesse Lingard and Kalidou Koulibaly, the ASA has issued two additional rulings beneath its up to date guidelines that prohibit playing adverts with “sturdy enchantment” to under-18s.

As we beforehand reported on2, the ASA’s first ruling strictly utilized the newest restrictions to a Ladbrokes advert that includes Coutinho, Lingard and Koulibaly, as they’re categorised as “excessive danger” individuals by the ASA, ruling that the advert should not re-appear in its present type (see paragraph 3 beneath the primary sub heading beneath).

These newest rulings, which concentrate on Paddy Power and SkyBet adverts, present helpful classes for advertisers to analyse whether or not that includes retired sportspersons (and significantly these concerned in punditry) of their playing ads will even breach the ASA’s up to date restrictions. Within the newest rulings, the extent of enchantment to under-18s of former England footballers Peter Crouch and Micah Richards got here beneath the ASA’s microscope.

The rulings can be found here and here.

This text explores:

  • Up to date Playing Advert Guidelines and Preliminary ASA Ruling on Ladbrokes Advert

  • ASA Rulings on Paddy Energy and Sky Guess Advertisements

    • Paddy Energy

    • Sky Guess

  • The Advertisers’ Arguments and the ASA’s Response

    • Enjoying Profession

    • Social Media Profile

    • TV and Different Media Profile

  • ASA Ruling

  • Key Takeaways


Mike Llewellyn Jack Wooden