THE VIDDY AWARDS
Celebrating its twenty eighth 12 months, The Viddy Awards acknowledge the excellent achievements within the creation, manufacturing, and supply of video content material. As one of many longest-standing and extremely regarded awards packages within the business, Viddy goals to honor distinctive video manufacturing throughout varied sources together with video manufacturing firms, promoting companies, authorities companies, and unbiased producers. This 12 months, we’re proud to announce that rEvolution has obtained the distinguished PLATINUM award for not only one, however two of our exceptional video productions.
CHIPOTLE GARLIC GUAJILLO STEAK PRODUCT LAUNCH
rEvolution has persistently aimed to advance Chipotle’s standing inside the gaming neighborhood and set up the model as one that actually “will get it.” Via each partnership, product introduction, and social media replace, rEvolution’s major goal is to generate buzz and additional combine the model in gaming dialog and tradition.
When Chipotle launched their new protein, “Garlic Guajillo Steak,” in September 2022, rEvolution recognized TimTheTatman, a well-liked gaming creator and web persona, as a super accomplice for Chipotle. Tim had a long-standing affiliation with the model, and Chipotle aimed to strengthen their relationship by involving Tim’s shut pal, Cloakzy, who was additionally a prime creator and a loyal Chipotle fanatic. This alternative was seamless as Tim and Cloakzy already had a shared neighborhood and ceaselessly collaborated on content material initiatives. The script for the Garlic Guajillo Steak commercial was a super match for Tim and Cloakzy because it showcased their pure chemistry, integrated their distinctive personalities, and highlighted their playful banter and real friendship. All through the advert, they effortlessly complemented one another whereas staying true to themselves, resonating with their communities who already held them in excessive regard.
The result of the marketing campaign surpassed expectations, going past a typical commercial. It turned a celebrated second inside the gaming neighborhood, additional integrating Chipotle into gaming tradition, and sparking conversations about Garlic Guajillo Steak amongst influential gaming abilities and their audiences.
Click on right here to discover extra awards earned by this marketing campaign!
CONTINENTAL TIRE COMMERCIAL
With the assistance of rEvolution, Continental Tire has leveraged their platform to spice up consciousness and drive gross sales among the many soccer viewers, which is a superb expression of their longstanding presence within the sport. Our goal was to design a Continental Tire marketing campaign targeted on their new model course #SmartChoiceInTires, so as to reposition the model as the plain possibility for a discerning buyer on the lookout for a tire product, one they are often fully assured in.
To maximise on the excitement surrounding the 2021 MLS playoffs, rEvolution and Continental partnered with one of many prime goalkeepers within the league, Sean Johnson. On this commercial, Sean Johnson discusses the significance of sustaining a gentle mindset whereas recreating the lead-up to a crucial save he made through the 2021 MLS Cup. The state of affairs depicted within the business, which highlights Sean’s want for “Sensible Decisions” whereas defending the objective in a soccer recreation, immediately connects with Continental’s #SmartChoiceInTires marketing campaign.
Making certain constructive fan sentiment was of utmost significance throughout this mission, as we aimed to attract the viewers’ consideration to the model’s standout second. By tapping into Continental’s insights and aims, this marketing campaign achieved its desired impression on a widespread viewers. The viewers of the 2022 MLS season playoffs and the MLS cup bore witness to a exceptional, award winning, broadcast spot, due to the profitable collaboration of rEvolution and Continental.
Uncover the three further wins this marketing campaign scored right here!
Thanks once more to the Viddy Awards for his or her recognition and congratulations to our fellow recipients!