Chipotle Challenger Sequence Takes Esports to the Subsequent Stage

Chipotle Challenger Sequence  

On July sixth, Chipotle, supported by REV/XP, hosted the finals of the Chipotle Challenger Sequence, that includes the not too long ago launched and extremely standard Street Fighter 6 because the title sport. With an astounding 471 groups competing within the qualifiers, this occasion stands as one of many largest-ever Avenue Fighter workforce tournaments within the historical past of the legendary gaming franchise.  

The Final Prize 

For the gifted opponents who took half on this thrilling event, the stakes have been larger than ever. They vied for a share of the staggering $30,000 prize pool and a whole yr of free Chipotle, which might be sufficient for many branded tournaments. Nonetheless, Chipotle all the time strives to do extra for the group, so for this yr’s Chipotle Challenger Sequence, the model supplied the Prime 2 groups a paid journey to the 2023 Evolution Championship Sequence (Evo), the premier international preventing sport event.

The Livestream Expertise 

Chipotle’s dedication to the gaming group goes past the competitors itself. Through the stay broadcast, Chipotle gave away a staggering 10,000 free burritos and bowls, together with 100,000 free orders of chips and guac, to fortunate viewers. This gesture not solely highlights Chipotle’s dedication to offering distinctive and unforgettable experiences but additionally showcases their appreciation for the passionate gaming group that continues to help their model. 

A Partnership for the Ages 

Chipotle’s dedication to delivering unique experiences to the FGC is made potential by strategic partnerships and knowledgeable facilitation by REV/XP. This collaboration ensures that esports fanatics and Chipotle followers alike can come collectively to have a good time the fusion of gaming and actual, scrumptious meals.   

Chipotle’s Avenue Fighter 6 marketing campaign, led by REV/XP, has raised the bar for branded activations throughout the gaming trade. In June, Chipotle grew to become the primary restaurant model to supply Avenue Fighter 6 gamers the chance to earn Fighter Cash, a coveted premium in-game forex, by digital entrée purchases. Constructing upon this success, the Chipotle Challenger Sequence made Avenue Fighter historical past this month, standing out as one of many largest-ever workforce tournaments for the franchise.

Extra nonetheless to come back 

Wanting forward, Avenue Fighter 6 will ship thrilling, branded experiences to gamers in-game, solidifying Chipotle’s presence within the gaming world. Gamers can count on the introduction of Chipotle Every day Brackets, Battle Hub signage, and Chipotle-branded avatar gadgets, all including a definite taste to the gaming expertise. Chipotle’s dedication to the passionate preventing sport group stays unwavering, evident by their continued funding because the presenting associate for Evo 2023.  

Evo 2023 guarantees to be a rare occasion for each Chipotle and the gaming group. Because the model takes middle stage, they won’t solely host a Neighborhood Lounge but additionally facilitate mini pick-up brackets, giveaways, and rather more. By establishing a deep reference to avid gamers, Chipotle has cemented itself as a significant participant within the gaming trade, setting new requirements for branded partnerships and group engagement.  

As Chipotle continues to unleash unique experiences for the Combating Sport Neighborhood, it’s evident that they perceive the significance of connecting with their viewers and fostering memorable moments that can resonate with the digital group for years to come back. To learn extra about our work with Chipotle, click on right here!