Whereas in Las Vegas for SupplySide West 2023, we spoke with Dan Lourenço from GHOST on Episode #116 of the PricePlow Podcast. Throughout our sitdown, we mentioned all issues GHOST, together with a recap of their busy 2023 and an eye fixed in the direction of 2024. This previous 12 months, GHOST has prioritized scaling and reworking into an excellent higher behemoth than they already are, particularly with Ghost Vitality and the worldwide Legend V3 launch.
Ghost Hydration RTD Introduced and Tasted!
The largest and most quick nugget to come up from our dialogue was the upcoming launch of the brand new GHOST Hydration RTD, a ready-to-drink model of the favored Ghost Hydration complement. Shortly after the podcast’s launch, Dan posted the next picture to Twitter:
What we find out about Ghost Hydration RTD
This text will likely be up to date as extra info involves mild, however right here’s what we all know:
On the podcast, Dan foreshadowed 5 flavors dropping at launch, together with:
- Strawberry Kiwi (taste-tested on the podcast)
- Bitter Patch Youngsters Blue Raspberry, and
- Bitter Patch Youngsters Redberry
We’re unsure of the opposite two flavors, however we’d in all probability count on an orange one and perhaps a lemon based mostly one given how effectively that sells within the powder type. Time will inform.
An enormous assertion Dan wished to make is that Ghost Hydration RTD could have no taurine. That is sadly as a result of a regulatory cause: it’s not de-facto GRAS-approved (typically acknowledged as secure) in meals at a clinically important dose.
And Ghost Hydration RTD will likely be offered as a “meals” product with a vitamin details panel (versus a dietary complement with a complement details panel) due to the slotting they need in grocery shops – it ought to be with the meals/drinks, not dietary supplements.
We’re unsure of what that most authorized dose is, nevertheless it’s not close to the gram that we’d like. So reasonably than educate individuals on the rules of why it’s “underdosed”, they’re forgoing the ingredient fully.
We’re unsure what the utmost dose that may be legally be utilized in meals, nevertheless it’s not sufficient to make use of.
Watch Dan discuss it and style it
Right here’s the related clip from the podcast with the tasting and dialogue:
Nicely, for these studying, that is additionally a enterprise alternative – maybe somebody can get a taurine ingredient self-GRAS permitted at a 1-2 gram dose and promote that. Solely, it could be robust to get that funding again, since manufacturers may use generic taurine anyway.
In the meantime, different rivals are simply utilizing bigger taurine doses of their dietary meals dietary supplements, however Ghost is just too large of a goal to take that threat.
Join PricePlow’s Ghost Hydration Alerts!
As all the time, you possibly can join PricePlow’s Ghost News alerts and Hydration RTD alerts beneath, and we’ll notify you when now we have extra info and bump this text up. You’ll additionally get notified when it’s accessible on the market, and when new flavors and costs come out!
We love RTDs, and it looks like the right format for a hydration components – prepare to stay hydrated on the go! Till then, head again to our fundamental Ghost Hydration article to get the powder in a bath or stick packs!
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Disclosure: PricePlow depends on pricing from shops with which now we have a enterprise relationship. We work onerous to maintain pricing present, however chances are you’ll discover a higher supply.
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