rEvolution Turns into Media AOR for Betfred Sportsbook

International sports activities advertising and media company expands position with sports activities betting chief
for 2022 and past

CHICAGO (August 10, 2022) – rEvolution, the worldwide built-in sports activities advertising company, has been named because the media company of file for Betfred Sportsbook, the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting retailers within the UK with over 50 years of expertise. Betfred, which is at the moment working in 5 states with three further deliberate for the soccer season, continues to develop its US presence. rEvolution will drive consciousness and subscribers for Betfred through an built-in media technique, together with media planning, shopping for, and analytics.

“Betfred is among the most established and well-respected betting operators within the UK,” stated Dave Mullins, SVP, Consumer Improvement, rEvolution. “We sit up for partnering with them as they proceed to increase throughout the U.S.”

Betfred first engaged with rEvolution in 2020, offering sports activities advertising providers across the firm’s sponsorship of the Denver Broncos.

“As we ramp up our growth within the U.S., we see rEvolution as a real company companion,” stated Bryan Bennett, Chief Operator Officer, Betfred Sportsbook. “We belief their gifted crew, not simply in sports activities activation, however in all areas of media as properly.”

Because of the expanded position, rEvolution, with its world HQ in Chicago, has additionally just lately added to its Media, Analytics, Analysis and Consulting (M.A.R.C.) group. Management on the media crew servicing the Betfred account contains Jason Haddad, EVP, Media, Analytics, Analysis, and Consulting; Invoice Lea, Group Director, Media Companies; Nick Prajka, Affiliate Director, Digital Operations and Connelly Denton, Affiliate Director, Digital Analytics. Dave Kuhn, VP, Analysis; John Stando, Supervisor, Analysis; Jenny Swaim, Sr. Director, Analytics & Insights and Ian Burleigh, Supervisor, Analytics & Insights may also work intently together with the media crew. rEvolution additionally drives the media shopping for, technique, and analytics for Continental Tire, Lucas Oil, TORO and different key shopper companions.

About Betfred Sportsbook
Betfred Sportsbook is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom primarily based bookmaker that owns and operates over 1,400 betting retailers within the UK in addition to business main on-line and cellular merchandise within the UK and Spain. Betfred Group, based by brothers Fred and Peter Completed in 1967, created Las Vegas primarily based Betfred USA in 2019 particularly to enter the strong and ever-expanding US sports activities betting market. Betfred, a proud sports activities betting sponsor of the Cincinnati Bengals, Denver Broncos and Colorado Rockies, is at the moment a licensed operator in Arizona, Iowa, Pennsylvania, Louisiana, Washington, and Colorado, with Nevada, Virginia, Ohio and Maryland pending regulatory approval.

About rEvolution:
rEvolution is an unbiased, absolutely built-in sports activities advertising company comprised of business consultants in media, analytics, analysis, and consulting in addition to enterprise technique, advertising communications, and artistic specialists who produce award-winning sponsorship and advertising campaigns for manufacturers and rights holders all through the worldwide sports activities business. Based in 2001 with a deal with representing manufacturers in sport, rEvolution’s world headquarters is in Chicago with its worldwide workplace primarily based in London. rEvolution’s distinctive built-in providers mannequin helps manufacturers drive enterprise via shopper ardour factors, offering purchasers with providers together with sponsorship consulting, media planning and shopping for, analysis, analytics and insights, inventive, manufacturing and design, experiential advertising, hospitality, public relations, and social media. Partial record of shopper companions contains American Household, Continental Tire, Toro, Capgemini, Chipotle, SAS, Land Rover and Shell. rEvolution has garnered quite a few business accolades, together with recognition by Inc. Journal’s 500/5000 record as one of many quickest rising personal corporations for an unprecedented eight occasions and for constant presence on Occasion Marketer’s High 100 It Checklist. Its world headquarters has been just lately listed on Crain’s Chicago Enterprise 2019 Coolest Workplaces in Chicago. Study extra at www.revolutionworld.com.

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